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Sales Associate Director

FormativeDubai, United Arab EmiratesPosted 18 May 2026

Formative is an elite fitness brand in the UAE seeking a Sales Associate Director to drive membership and ancillary revenue growth. The role involves managing the sales funnel, establishing performance standards, and coaching teams to meet targets across clubs. The candidate will work closely with Operations and Marketing to optimize member experience and lead corporate sales initiatives. This position requires strong leadership, CRM proficiency, and data-driven analytical skills.

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Experience

5+ years

Function

Sales

Work mode

Onsite, United Arab Emirates

Company

Tier 2

What you will work on

Formative is an elite fitness brand in the UAE seeking a Sales Associate Director to drive membership and ancillary revenue growth. The role involves managing the sales funnel, establishing performance standards, and coaching teams to meet targets across clubs. The candidate will work closely with Operations and Marketing to optimize member experience and lead corporate sales initiatives. This position requires strong leadership, CRM proficiency, and data-driven analytical skills.

TAL's take

Quality 55/1005/5 clarityTier 2 company

Clear, well-defined role in a fitness-focused consumer company with defined scope, though regional scale limits the score.

The JD provides a crisp, comprehensive list of duties and KPIs that clearly delineate the responsibilities for this leadership position.

Must haves

  • Bachelor's degree or equivalent experience
  • 5+ years of sales experience
  • 2+ years in a leadership role
  • Proven track record of meeting revenue targets
  • Experience using CRM systems
  • Strong knowledge of consultative selling

About the company

Regional fitness brand in the UAE, likely well-established but does not meet criteria for Global or India Tier 1 status.

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