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Head of B2B Branded Channels

The LEGO GroupSingaporePosted 16 May 2026

The Head of B2B Branded Channels at the LEGO Group will lead the global strategy and operations for certified stores and retail partnerships. The role involves developing commercial models, expanding the global retail footprint, and ensuring brand consistency across 900+ locations. The leader will manage a direct team of 15 and influence global partners to drive sustainable growth. This position offers a key leadership role within the Global Commercial Development team.

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Experience

Experience not specified

Function

Business Development

Work mode

Hybrid, Singapore

Company

Tier 2

What you will work on

The Head of B2B Branded Channels at the LEGO Group will lead the global strategy and operations for certified stores and retail partnerships. The role involves developing commercial models, expanding the global retail footprint, and ensuring brand consistency across 900+ locations. The leader will manage a direct team of 15 and influence global partners to drive sustainable growth. This position offers a key leadership role within the Global Commercial Development team.

TAL's take

Quality 75/1004/5 clarityTier 2 company

High-level leadership role at a prestigious global brand with significant organizational impact.

Clear expectations and responsibilities for a leadership role in retail channel management.

Must haves

  • Experience in B2B branded retail or franchise management
  • Proven track record in elevating and professionalizing a business channel
  • Experience managing, motivating and elevating a team
  • Hands-on experience managing external partners or franchise networks
  • Strong commercial foresight in partner management and store performance
  • Demonstrated success influencing senior partners in a matrixed organization

About the company

Global consumer brand with established retail operations.

Posts mentioning The LEGO Group