Performance Marketing Executive - Content (Hindi)
Lokal is a discovery and access platform focused on connecting Tier-2/3 India to information and opportunities. The role involves managing end-to-end performance marketing, including ad creation, scriptwriting, and performance optimization for multiple app products. Candidates are expected to have hands-on experience with Meta and Google Ads, strong analytical skills, and proficiency in writing copy. This is a high-ownership position offering mentorship and direct impact on business growth.
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Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lokal is a discovery and access platform focused on connecting Tier-2/3 India to information and opportunities. The role involves managing end-to-end performance marketing, including ad creation, scriptwriting, and performance optimization for multiple app products. Candidates are expected to have hands-on experience with Meta and Google Ads, strong analytical skills, and proficiency in writing copy. This is a high-ownership position offering mentorship and direct impact on business growth.
TAL's take
Solid role at a well-backed startup with high ownership and clear performance-based growth expectations.
Clear and specific responsibilities focused on ad creation, A/B testing, and campaign management for specific apps.
Salaries at Lokal
18.0 LPA average
Based on 17 Grapevine salary entries for Lokal.
Product Management
0 - 2 years | 17
15 LPA average
Range: 15 - 15 LPA
Other roles
0 - 2 years | 17
7 LPA average
Range: 4 - 12 LPA
Operations
2 - 4 years | 17
16 LPA average
Range: 16 - 16 LPA
Engineering
2 - 4 years | 17
21 LPA average
Range: 21 - 21 LPA
Must haves
- 1-3 years of experience in performance marketing content or growth marketing
- Hands-on exposure to Meta Ads & Google Ads campaigns
- Strong copywriting skills
- Understanding of performance metrics like CAC, ROAS, CPI, CTR
- Experience working with creative and video teams
- Data-driven mindset with strong analytical skills
Tools and skills
About the company
Funded startup backed by Y Combinator and others, but does not meet Tier 1 global or India flagship eng brand criteria.
Posts mentioning Lokal
Hello, can Hyderabad locals help with a question: Are shops/businesses closed during Holi in Hyderabad? Will PG hunting be an issue?
Do Lokal provide Full time opportunity to their interns?
Recently, I got a call from Lokal for their Android Intern + FTE role. They said that after successfully completing the internship, they might give a Full time opportunity based on performance. But I heard from few of my friends that Lokal doesn't provide any Full time opportunity even if someone performs well during the internship period. I'm not sure if it's true, can anyone confirm this?
Work culture at Lokal.app
Would like to know anything regarding how is the environment and what it is like to work at Lokal. - How approachable is the higher mgmt - WFH vs WFO - How strict is jt regarding work timings - Any other information that can help anyone who wants to join