CRM Marketing Operations Lead
ExpressVPN is seeking a CRM Marketing Operations Lead to own and scale their Braze engagement platform. The role sits at the intersection of marketing, engineering, and data, requiring deep hands-on expertise in canvas architecture and data integration. Responsibilities include defining platform strategy, governing data hygiene, and enabling cross-functional teams to deliver effective multi-channel campaigns. The ideal candidate is a platform-focused operator with a track record of building scalable marketing infrastructure.
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Experience
4-7 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
ExpressVPN is seeking a CRM Marketing Operations Lead to own and scale their Braze engagement platform. The role sits at the intersection of marketing, engineering, and data, requiring deep hands-on expertise in canvas architecture and data integration. Responsibilities include defining platform strategy, governing data hygiene, and enabling cross-functional teams to deliver effective multi-channel campaigns. The ideal candidate is a platform-focused operator with a track record of building scalable marketing infrastructure.
TAL's take
Strong, well-defined role at an established, recognizable consumer tech company with clear growth and ownership.
The JD is highly specific regarding platform ownership (Braze), technical requirements, and the scope of operational duties.
Must haves
- 4-7 years of CRM or lifecycle marketing operations experience
- Deep, hands-on Braze expertise
- Experience working directly with technical teams
- Proficiency in HTML and CSS
- Working knowledge of SQL
- Comfort with APIs
Tools and skills
Nice to have: snowflake, bigquery, segment, amplitude.
About the company
Established global consumer privacy brand with significant scale, but not a Tier-1 tech platform/startup.
Posts mentioning ExpressVPN
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