Performance Marketing Executive - Content (Tamil)
Lokal is a consumer discovery platform for Tier-2/3 India, operating a family of focused apps. This role manages end-to-end performance marketing, including ad creation, creative briefing, and A/B testing at a high volume. The successful candidate will drive acquisition and growth, owning the full performance cycle from strategy to execution. The role offers high ownership and mentorship within a fast-moving, growth-oriented environment.
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Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lokal is a consumer discovery platform for Tier-2/3 India, operating a family of focused apps. This role manages end-to-end performance marketing, including ad creation, creative briefing, and A/B testing at a high volume. The successful candidate will drive acquisition and growth, owning the full performance cycle from strategy to execution. The role offers high ownership and mentorship within a fast-moving, growth-oriented environment.
TAL's take
Solid Tier 2 startup with high-ownership performance marketing role, though lacks specific compensation or growth seniority details.
Very clear, action-oriented JD detailing creative volume requirements, specific platforms, and end-to-end responsibilities.
Salaries at Lokal
18.0 LPA average
Based on 17 Grapevine salary entries for Lokal.
Product Management
0 - 2 years | 17
15 LPA average
Range: 15 - 15 LPA
Other roles
0 - 2 years | 17
7 LPA average
Range: 4 - 12 LPA
Operations
2 - 4 years | 17
16 LPA average
Range: 16 - 16 LPA
Engineering
2 - 4 years | 17
21 LPA average
Range: 21 - 21 LPA
Must haves
- 1-3 years experience in performance marketing or growth marketing
- Hands-on exposure to Meta Ads and Google Ads
- Strong copywriting skills
- Understanding of CAC, ROAS, CPI, CTR
- Experience working with creative and video teams
Tools and skills
About the company
Funded startup by reputable investors like Y Combinator and 3one4 Capital, but lacks status of global/India flagship Tier 1.
Posts mentioning Lokal
Hello, can Hyderabad locals help with a question: Are shops/businesses closed during Holi in Hyderabad? Will PG hunting be an issue?
Do Lokal provide Full time opportunity to their interns?
Recently, I got a call from Lokal for their Android Intern + FTE role. They said that after successfully completing the internship, they might give a Full time opportunity based on performance. But I heard from few of my friends that Lokal doesn't provide any Full time opportunity even if someone performs well during the internship period. I'm not sure if it's true, can anyone confirm this?
Work culture at Lokal.app
Would like to know anything regarding how is the environment and what it is like to work at Lokal. - How approachable is the higher mgmt - WFH vs WFO - How strict is jt regarding work timings - Any other information that can help anyone who wants to join