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Senior Analyst/Manager, Qualitative Consumer Insights

NielsenIQSingaporePosted 20 May 2026

NielsenIQ is seeking a Senior Qualitative Research Manager based in Singapore to lead high-quality research and drive consultative client engagements. The role involves designing and executing qualitative projects, mentoring junior team members, and translating complex consumer insights into strategic business recommendations. Candidates must possess strong expertise in methodologies like ethnography and moderation with a background in agency or consultancy research. This position serves as a key partner to clients across the APAC region, influencing decision-making through rigorous data synthesis.

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Experience

3-7 years

Function

Research

Work mode

Onsite, Singapore

Company

Tier 2

What you will work on

NielsenIQ is seeking a Senior Qualitative Research Manager based in Singapore to lead high-quality research and drive consultative client engagements. The role involves designing and executing qualitative projects, mentoring junior team members, and translating complex consumer insights into strategic business recommendations. Candidates must possess strong expertise in methodologies like ethnography and moderation with a background in agency or consultancy research. This position serves as a key partner to clients across the APAC region, influencing decision-making through rigorous data synthesis.

TAL's take

Quality 65/1005/5 clarityTier 2 company

Solid established global firm with a clearly defined research leadership role and scope.

Very clear scope, specific methodological requirements, and defined responsibilities within the qualitative practice.

Salaries at NielsenIQ

10.5 LPA average

Based on 2 Grapevine salary entries for NielsenIQ.

View all salaries

Other roles

0 - 2 years

8 LPA average

Range: 8 - 8 LPA

Other roles

2 - 4 years | 4

13 LPA average

Range: 13 - 13 LPA

Must haves

  • 3-7 years experience in qualitative research
  • Strong expertise in qualitative research methodologies
  • Hands-on expertise in moderating
  • Experience managing end-to-end qualitative projects
  • Ability to translate consumer insights into strategic recommendations

Tools and skills

qualitative research methodologiesmoderationethnographycultural insight frameworksproject management

Nice to have: semiotics, design thinking, behavioural science.

About the company

Global established market research and consumer intelligence firm.

Posts mentioning NielsenIQ

Recent interview experiences for dev role

Interview experience and unfair practices If luck is not in your favour, you might do everything right and still not get selected. Here's my experience so far with a few companies I had bad experience with : #Nielsen - Did not revert back to me for almost a month. When they did, they kept another round of interview as my final round and communicated that I was selected. After taking all the documents, they scheduled yet another round with the director and said it will be the final round. Then again, they reached out to me saying we need to keep another round for formality and would not be technical. To my surprise, it was indeed a technical discussion that I was completely unprepared for. The last communication came from them that they CANNOT match my expectations on the compensation as the last round didn't go well. #UIPath All my interview rounds went really well and in fact in one of the rounds the manager gave me an informal confirmation that I will be hired. But then, HR reached out to me that one of the rounds didn't go well and hence they will need to reschedule it. I was okay with that and prepared really well, but during the interview the interviewer did not ask much of technical questions. It was a design round and he was not even interested in the question or my solution. I had to ask him explicitly if he wants me to go through the solution. As a result, the decision was negative. #Twilio Same story as UIPath #Rakuten The interview process took 1 month. I finished all the rounds and HR communicated that the result was positive and asked to submit the documents. HR ghosted me for a week and then informed me that the last round didn't have a positive feedback and hence can't proceed with my position. When I asked her why it was communicated positively earlier, she simply denied it. #F5 Networks They took all my rounds, including the cultural fitment. The director told me during his discussion that he is looking forward to me joining the team. HR expedited the process to finish all my rounds early as the position was urgent and said she will rollout the offer soon. Then, two weeks passed and no response from them. Later, she informed me that they decided to go against other candidate as he came through some referrals. # HPE It has happened twiced that the HR called saying my profile is shortlisted and was behind me to submit the application so that they can schedule the interview. After submitting the application, I got a rejection mail within a week. #Infracloud I went till the last round. It was taken by a female lead who was extremely unprofessional, and asked questions about the keywords that she knew. If I answered with the correct explanation and theory, she would only see if the keyword matches else reject my answers. These experiences shatters a person's confidence completely. And makes you wonder, even with right skills, amazing interview feedbacks, things can still go wrong and you have no control over it. But I wish the interview processes are fair, and one gets what they struggle for.

Company Reviews84

Nielsen offered 15 lpa ppo during internship but reduced package to 12 lpa now.

Salary Discussion51

Nielsen soon will be in Trouble!

The plague has just checked in after destroying companies and its culture like oyo, ring central and byjus.. Wondering after all the above track records how Mr.A lands in C level jobs. Ada gomala!

Bangalore1316