Lifecycle & CRM Manager - Engagement & Retention
IG Group is seeking a Lifecycle & CRM Manager in Bengaluru to drive customer engagement and retention for their fintech trading platforms. The role involves designing real-time, behavior-triggered campaigns, building churn-risk models, and optimizing retention strategies through A/B testing. Candidates must be proficient in SQL and marketing automation platforms to translate data into actionable insights. You will collaborate with cross-functional product and analytics teams to improve customer lifetime value.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
IG Group is seeking a Lifecycle & CRM Manager in Bengaluru to drive customer engagement and retention for their fintech trading platforms. The role involves designing real-time, behavior-triggered campaigns, building churn-risk models, and optimizing retention strategies through A/B testing. Candidates must be proficient in SQL and marketing automation platforms to translate data into actionable insights. You will collaborate with cross-functional product and analytics teams to improve customer lifetime value.
TAL's take
Stable tier-2 fintech company offering a well-defined growth and engagement marketing role.
Clear responsibilities focused on lifecycle marketing, CRM triggers, and churn reduction with a defined technical stack.
Salaries at IG Group
32.4 LPA average
Based on 15 Grapevine salary entries for IG Group.
Engineering
0 - 2 years
10 LPA average
Range: 9 - 11 LPA
Other roles
2 - 4 years
20 LPA average
Range: 20 - 20 LPA
Engineering
4 - 6 years | Developer
23 LPA average
Range: 23 - 23 LPA
Other roles
4 - 6 years | Developer
27 LPA average
Range: 27 - 27 LPA
Must haves
- 3+ years experience in CRM or marketing automation platforms
- Strong analytical skills for retention strategies
- Experience building or working with predictive models
- Advanced proficiency with SQL and marketing analytics tools
- Experience with real-time decisioning and event-based marketing
- A/B testing and experimentation mindset
Tools and skills
About the company
Global FTSE100 fintech company with established market presence.
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