Creative Growth Strategist
Pocket FM is an audio-series platform seeking a Creative Growth Strategist to bridge the gap between creative storytelling and performance marketing. The role involves evaluating scripts for marketability, crafting ad creatives, and analyzing campaign data to optimize content performance. The ideal candidate will utilize AI tools to scale production workflows and possess a strong background in content-led consumer tech. You will own the end-to-end strategy for shows, ensuring high engagement and market validation.
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Experience
5-10 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
Pocket FM is an audio-series platform seeking a Creative Growth Strategist to bridge the gap between creative storytelling and performance marketing. The role involves evaluating scripts for marketability, crafting ad creatives, and analyzing campaign data to optimize content performance. The ideal candidate will utilize AI tools to scale production workflows and possess a strong background in content-led consumer tech. You will own the end-to-end strategy for shows, ensuring high engagement and market validation.
TAL's take
High-impact role at a leading consumer-tech unicorn, focusing on the intersection of creative strategy and data-driven growth.
The JD provides a highly specific set of responsibilities linking creative script development, performance metrics, and AI workflow integration.
Salaries at Pocket FM
29.6 LPA average
Based on 65 Grapevine salary entries for Pocket FM.
Marketing
0 - 2 years | None
3 LPA average
Range: 3 - 3 LPA
Marketing
4 - 6 years | Senior
34 LPA average
Range: 31 - 38 LPA
Marketing
6 - 8 years | T1/L3
23 LPA average
Range: 23 - 23 LPA
Marketing
8 - 10 years | L3
45 LPA average
Range: 43 - 48 LPA
Must haves
- 5ā10 years in creative strategy, brand solutions, or performance-creative roles
- Experience in radio, OTT/audio/video streaming, or digital agencies
- Proven ability to evaluate scripts and identify marketable hooks
- Working knowledge of Meta Ads Manager metrics
- Hands-on experience with AI tools for content creation and workflow automation
Tools and skills
About the company
Recognized unicorn in the audio-series space with massive user scale and strong brand recognition.
Posts mentioning Pocket FM
Pocketfm
How is PocketFM's culture? Looking to join. Media reports show they are doing very well, especially in the US which is very surprising given its very young. What's the secret sauce/catch? š
Layoffs at PocketFM
Many getting impacted in the layoffs at pocketFM today
RSU v/s ESOPS
Hi Folks, Can you help me with the difference between RSU and ESOPS ? I'll share my understanding, requesting the community to help as well. Assumption for comparison: ā¹/$ 100,000 worth of RSU vs ESOPS vested of 4 years equal distribution from 1st Jan 2024. RSU: Since these are given for listed orgs, ā¹/$ 25,000 worth of stocks are vested every year starting 1st Jan 2025 , 1st Jan 2026,1st Jan 2027 ,1st Jan 2028. ESOPS: What happens on 1st Jan 2025 ? Does the employee need to buy stock options worth ā¹/$ 25,000 from his own pocket. ( I know they are given based on current valuation divided by number of shares plus some discount and FMV Stuff) Main point here is , incase of ESOPS whatever is stated at a part of compensation, employee need to shell out of his pocket? Is there anything I'm missing?