Amazon PPC Manager
The Amazon Ads Manager will oversee and optimize digital advertising efforts on the Amazon marketplace for Crossbeats, a consumer electronics company. The role involves managing end-to-end ad campaigns, optimizing bids and budgets, and utilizing tools like Scale Insights and Helium 10 to drive growth. The candidate will work closely with the Brand Manager to align advertising strategy with sales goals. This role requires significant hands-on experience with Amazon PPC/DSP and strong data analysis skills.
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Experience
4+ years
Function
Marketing
Work mode
Remote, India
Company
Tier 2
What you will work on
The Amazon Ads Manager will oversee and optimize digital advertising efforts on the Amazon marketplace for Crossbeats, a consumer electronics company. The role involves managing end-to-end ad campaigns, optimizing bids and budgets, and utilizing tools like Scale Insights and Helium 10 to drive growth. The candidate will work closely with the Brand Manager to align advertising strategy with sales goals. This role requires significant hands-on experience with Amazon PPC/DSP and strong data analysis skills.
TAL's take
Solid role at an established consumer electronics brand, clear functional responsibilities with defined toolsets.
Clear expectations and tool requirements, though the list of responsibilities is slightly repetitive.
Must haves
- 4+ years of hands-on Amazon advertising experience
- Strong familiarity with Scale Insights, Helium 10, and DataDive
- Experience working with Consumer Electronics brands
- Proficiency in Microsoft Excel including pivot tables and VLOOKUP
- Bachelor’s degree in Marketing or related field
Tools and skills
Nice to have: buy with prime.
About the company
D2C consumer electronics brand, lacks massive scale or unicorn status of top-tier firms.