Growth Strategist
FruitBowl Digital is seeking a Growth Marketing Lead to own their end-to-end growth engine in Mumbai. The role involves managing media budgets, architecting lead generation funnels, and optimizing for performance metrics like CAC and ROAS. You will build and scale acquisition strategies across Google and LinkedIn while establishing internal growth playbooks. The position requires a data-driven mindset and the ability to manage the full funnel from acquisition to retention.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
FruitBowl Digital is seeking a Growth Marketing Lead to own their end-to-end growth engine in Mumbai. The role involves managing media budgets, architecting lead generation funnels, and optimizing for performance metrics like CAC and ROAS. You will build and scale acquisition strategies across Google and LinkedIn while establishing internal growth playbooks. The position requires a data-driven mindset and the ability to manage the full funnel from acquisition to retention.
TAL's take
Solid role with clear ownership and performance-driven metrics, though constrained by agency model rather than product-led scale.
Very clear, action-oriented JD with defined 90-day targets and core metrics.
Must haves
- Experience planning media budgets based on conversion economics
- Ability to execute performance marketing across Google and LinkedIn
- Expertise in cost-per-lead and acquisition funnel management
- Deep understanding of ROAS, LTV, and customer retention metrics
- Proficiency in building and managing growth dashboards
Tools and skills
Nice to have: notification strategy, retention strategy.
About the company
Established digital marketing agency; unfamiliar as a massive product-led unicorn but appears to be a legitimate established business.