Digital Marketing Director
The Pephouse is seeking a Digital Marketing Director to lead and execute PPC campaigns across various paid media platforms. The role involves managing advertising budgets, conducting competitor research, and optimizing campaign performance metrics like ROAS and CPA. Candidates must have extensive experience in paid search and social, along with advanced analytical skills. The position requires close collaboration with internal teams to integrate marketing strategies.
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Experience
5-7 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Pephouse is seeking a Digital Marketing Director to lead and execute PPC campaigns across various paid media platforms. The role involves managing advertising budgets, conducting competitor research, and optimizing campaign performance metrics like ROAS and CPA. Candidates must have extensive experience in paid search and social, along with advanced analytical skills. The position requires close collaboration with internal teams to integrate marketing strategies.
TAL's take
Solid mid-level director role with clear responsibilities, though company brand is unfamiliar.
Very clear and well-defined responsibilities and requirements within the PPC marketing domain.
Must haves
- 5-7 years experience managing PPC campaigns
- Strong knowledge of Google Ads and Google Analytics
- Proficiency in Meta Ads Manager and keyword research tools
- Experience with conversion tracking and Google Tag Manager
- Strong analytical and data interpretation skills
- Proficiency in Microsoft Excel or Google Sheets
Tools and skills
Nice to have: google ads certification, meta certification.
About the company
unfamiliar company, default mid-tier
Posts mentioning The Pephouse
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
The breadth of things, and the speed at which Jio rolls out successful ventures is crazy!
Has the culture at all Indian companies become toxic because of the bad job market?
The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.