Marketing Operations Manager
Icertis is hiring a hands-on Marketing Operations Manager to own their MarTech stack and operationalize campaign execution. The role involves managing Marketo and Salesforce integrations, maintaining lead lifecycle processes, and leveraging AI tools like Zapier and LLMs to automate workflows. The candidate will work closely with Marketing, Sales, and RevOps to drive operational excellence and campaign scale. This position requires deep hands-on expertise in marketing automation systems and a strong analytical mindset.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Icertis is hiring a hands-on Marketing Operations Manager to own their MarTech stack and operationalize campaign execution. The role involves managing Marketo and Salesforce integrations, maintaining lead lifecycle processes, and leveraging AI tools like Zapier and LLMs to automate workflows. The candidate will work closely with Marketing, Sales, and RevOps to drive operational excellence and campaign scale. This position requires deep hands-on expertise in marketing automation systems and a strong analytical mindset.
TAL's take
Solid role at a well-regarded enterprise B2B SaaS company with clear ownership of MarTech infrastructure and operations.
The JD provides a highly specific breakdown of MarTech administration, campaign processes, and automation requirements.
Salaries at Icertis
16.5 LPA average
Based on 14 Grapevine salary entries for Icertis.
Sales
0 - 2 years | Software engineer
11 LPA average
Range: 11 - 11 LPA
Engineering
2 - 4 years | Software engineer
8 LPA average
Range: 7 - 9 LPA
Other roles
2 - 4 years | Software engineer
11 LPA average
Range: 10 - 12 LPA
Other roles
4 - 6 years | C1
10 LPA average
Range: 10 - 10 LPA
Must haves
- 3-6 years in Marketing Operations or Marketing Automation
- Deep hands-on Marketo administration experience
- Experience with Salesforce
- Experience managing webinar and chat tool integrations
- Proven experience building and maintaining campaign processes
- Lead lifecycle and scoring administration experience
- Automation experience using Zapier/Make or AI tools
Tools and skills
Nice to have: 6sense, python, api integrations.
About the company
Icertis is a well-established enterprise B2B SaaS company, qualifying as a Tier 2 organization.