Growth Marketing Specialist
Denave is hiring a Growth Marketing Specialist to manage full-funnel demand generation, ABM strategy, and marketing automation for a B2B IT client base. The role involves executing MQL/SQL-led campaigns, managing paid media, and leveraging GenAI for marketing operations and content personalization. You will be responsible for funnel analytics, CRM/MAP integration, and reporting directly to leadership. This is a hands-on IC position requiring expertise in marketing technology stacks.
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Experience
2-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Denave is hiring a Growth Marketing Specialist to manage full-funnel demand generation, ABM strategy, and marketing automation for a B2B IT client base. The role involves executing MQL/SQL-led campaigns, managing paid media, and leveraging GenAI for marketing operations and content personalization. You will be responsible for funnel analytics, CRM/MAP integration, and reporting directly to leadership. This is a hands-on IC position requiring expertise in marketing technology stacks.
TAL's take
Solid role with clear responsibilities at an established B2B agency, though lacks global tech-brand tier status.
The JD provides a highly specific set of responsibilities across ABM, demand gen, and marketing automation.
Must haves
- 2-4 years in B2B demand generation, marketing ops, or ABM
- Hands-on experience with a Marketing Automation Platform (HubSpot/Marketo/Pardot/Eloqua)
- Experience with CRM (Salesforce/HubSpot CRM)
- Proven experience running MQL/SQL-led campaigns
- Strong email marketing expertise
- Performance marketing capability in LinkedIn and Google campaigns
- Comfortable with GenAI tools and prompt making
Tools and skills
About the company
Established B2B sales and marketing services company; mid-market firm.