Marketing Lead
The Cocktail Story is an experiential marketing agency based in Mumbai seeking a Marketing Lead to drive brand strategy and client campaigns. The role involves overseeing digital communication, influencer relations, and on-ground experiential execution across the hospitality and lifestyle sectors. Candidates must possess significant agency experience and a strong grasp of cultural marketing trends. This is a leadership position responsible for managing marketing teams and building visibility for both the agency and its clients.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Cocktail Story is an experiential marketing agency based in Mumbai seeking a Marketing Lead to drive brand strategy and client campaigns. The role involves overseeing digital communication, influencer relations, and on-ground experiential execution across the hospitality and lifestyle sectors. Candidates must possess significant agency experience and a strong grasp of cultural marketing trends. This is a leadership position responsible for managing marketing teams and building visibility for both the agency and its clients.
TAL's take
Solid mid-tier agency role with clear ownership and leadership expectations in the lifestyle/alco-bev space.
Well-defined responsibilities for an agency marketing lead, focusing on brand strategy, experiential events, and team management.
Must haves
- 5-8+ years of experience in marketing and brand strategy
- Experience in experiential marketing and lifestyle/hospitality marketing
- Background in agency environment
- Strong understanding of social media and influencer marketing
- Strong understanding of cultural and event marketing
- Excellent presentation and communication skills
About the company
Niche experiential marketing agency, unfamiliar global brand recognition, default mid-tier.
Posts mentioning The Cocktail Story
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
The breadth of things, and the speed at which Jio rolls out successful ventures is crazy!
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The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.