Product Marketing Lead
GreenSketch is a Singapore-based AI-driven platform for the solar industry looking for a Product Marketing Lead. You will own the GTM strategy, positioning, and content infrastructure to scale adoption across global markets. The role requires translating complex technical AI capabilities into clear business value for installers and homeowners. You will work closely with leadership to shape the product roadmap and define the company's market narrative.
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Experience
7-12 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
GreenSketch is a Singapore-based AI-driven platform for the solar industry looking for a Product Marketing Lead. You will own the GTM strategy, positioning, and content infrastructure to scale adoption across global markets. The role requires translating complex technical AI capabilities into clear business value for installers and homeowners. You will work closely with leadership to shape the product roadmap and define the company's market narrative.
TAL's take
Solid role with significant strategic ownership (0-1 product marketing function) at a niche, AI-focused B2B SaaS company.
Very well-defined responsibilities, clear expectation for 0-to-1 build-out, and well-structured requirements.
Must haves
- 7-12+ years experience in Product Marketing or B2B SaaS marketing
- Track record of translating complex products into clear market narratives
- Experience owning GTM strategy for product launches across multiple regions
- Background in B2B2C or marketplace business models
- Comfortable working with ambiguity and building positioning frameworks
Tools and skills
Nice to have: cleantech, solar industry knowledge, ai-enabled saas, analyst relations, category creation.
About the company
Unfamiliar company in the solar/energy tech space, likely an early-stage venture, default to tier 2.