Senior Marketing Leader, India
IBM is seeking a Senior Marketing Leader in Bengaluru to spearhead account-based marketing initiatives. The role involves developing tailored marketing plans for high-value accounts, collaborating closely with sales to drive revenue, and delivering actionable client insights. The ideal candidate will have deep expertise in ABM models and strategic marketing planning. This position offers the opportunity to drive business outcomes within a global enterprise framework.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
IBM is seeking a Senior Marketing Leader in Bengaluru to spearhead account-based marketing initiatives. The role involves developing tailored marketing plans for high-value accounts, collaborating closely with sales to drive revenue, and delivering actionable client insights. The ideal candidate will have deep expertise in ABM models and strategic marketing planning. This position offers the opportunity to drive business outcomes within a global enterprise framework.
TAL's take
High caliber role at a tier-1 global company with clear strategic responsibilities in account-based marketing.
The role has a very clear focus on ABM within a specific enterprise context, with well-defined responsibilities.
Salaries at IBM
19.2 LPA average
Based on 1,725 Grapevine salary entries for IBM.
Marketing
2 - 4 years | 6A
20 LPA average
Range: 20 - 20 LPA
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6 - 8 years | 7A
10 LPA average
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14 - 16 years | 8
32 LPA average
Range: 32 - 32 LPA
Information Technology
0 - 2 years | 6A
6 LPA average
Range: 4 - 7 LPA
Must haves
- Deep expertise in account-based marketing
- Experience in creating and adapting marketing strategies
- Understanding of how to provide relevant insights to clients
- Experience working closely with sales teams
- Ability to continuously monitor and adapt marketing plans
Tools and skills
Nice to have: bespoke activation development, advanced abm modeling, strategic revenue growth.
About the company
IBM is a globally recognized multinational technology corporation.
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