Media Buyer
Blurbpoint Media is seeking an experienced Media Buyer to manage and scale performance marketing campaigns for USA-based clients in the insurance, debt, and home improvement sectors. The role involves daily optimization of ad budgets, bidding, and creative strategy using Meta Ads Manager, GA4, and GTM. Candidates must have at least 3 years of hands-on experience in high-budget lead generation and compliance-heavy verticals. The position is remote and focuses on driving ROI through data-driven funnel optimization and audience targeting.
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Experience
3+ years
Function
Marketing
Work mode
Remote, India
Company
Tier 3
What you will work on
Blurbpoint Media is seeking an experienced Media Buyer to manage and scale performance marketing campaigns for USA-based clients in the insurance, debt, and home improvement sectors. The role involves daily optimization of ad budgets, bidding, and creative strategy using Meta Ads Manager, GA4, and GTM. Candidates must have at least 3 years of hands-on experience in high-budget lead generation and compliance-heavy verticals. The position is remote and focuses on driving ROI through data-driven funnel optimization and audience targeting.
TAL's take
Tier 3 agency role with clear requirements and specific domain focus, but lacks the high-caliber prestige of larger product companies.
The JD provides a highly specific description of the required experience, daily tasks, and target markets.
Must haves
- 3+ years of hands-on experience in Facebook/Meta Media Buying
- Experience scaling campaigns in Insurance, Debt Relief, and Home Improvement
- Proven experience working exclusively with USA-based clients
- In-depth understanding of CPL optimization and lead generation funnels
- Proficiency in Meta Ads Manager, GA4, and GTM
Tools and skills
Nice to have: tiktok ads, google ads, crm integration, landing page optimization.
About the company
Small digital marketing agency and service provider.