Digital Marketing Specialist
Workfall is hiring a Senior Digital Marketing Specialist to drive lead generation and brand awareness within the B2B tech space. The role focuses on managing multi-channel campaigns including SEO, SEM, and social media, while leveraging automation tools like HubSpot. The ideal candidate will bridge the gap between marketing and sales, providing actionable performance insights. This is an onsite role in Bengaluru requiring strong analytical and project management capabilities.
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Experience
2-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Workfall is hiring a Senior Digital Marketing Specialist to drive lead generation and brand awareness within the B2B tech space. The role focuses on managing multi-channel campaigns including SEO, SEM, and social media, while leveraging automation tools like HubSpot. The ideal candidate will bridge the gap between marketing and sales, providing actionable performance insights. This is an onsite role in Bengaluru requiring strong analytical and project management capabilities.
TAL's take
Solid mid-tier role with well-defined marketing responsibilities and clear stack requirements.
Very clear responsibilities, specific tech stack, and defined team collaboration context.
Must haves
- 2-3 years proven experience in digital or performance marketing
- Strong expertise in SEO, SEM, PPC, and social media
- Hands-on experience with Google Ads and Meta Ads Manager
- Proficiency in HubSpot CRM and marketing automation tools
- Proficiency in Canva, Photoshop, and WordPress
Tools and skills
Nice to have: microsoft dynamics, email marketing automation, lead-nurturing strategies.
About the company
Unfamiliar company, default mid-tier status applied.