Senior Executive - Planning & Strategy
This role at PeriodBuddy involves supporting strategic outdoor media planning, including billboards, transit, and airport campaigns. The incumbent will analyze market insights and audience behavior to build impactful media solutions and pitch presentations. Candidates must possess proficiency in PowerPoint and Excel along with experience in OOH advertising strategy. This is an onsite role based in Mumbai focused on executing media campaigns and strategic projects.
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Experience
1-4 years
Function
Strategy
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role at PeriodBuddy involves supporting strategic outdoor media planning, including billboards, transit, and airport campaigns. The incumbent will analyze market insights and audience behavior to build impactful media solutions and pitch presentations. Candidates must possess proficiency in PowerPoint and Excel along with experience in OOH advertising strategy. This is an onsite role based in Mumbai focused on executing media campaigns and strategic projects.
TAL's take
Clear role definition and requirements, but company brand strength is unknown.
The JD provides a very clear breakdown of responsibilities and required background within the OOH media planning domain.
Must haves
- 1+ years experience in media planning, strategy, research, or analytics within outdoor advertising
- Experience building planning decks, pitch presentations, market studies, or campaign reviews
- Hands-on experience working with data, market insights, and audience research
- Experience coordinating with cross-functional teams including media owners and client servicing
- Strong working knowledge of PowerPoint and Excel
- Strong written and verbal communication skills
- Structured and detail-oriented approach
Tools and skills
About the company
Unfamiliar company, default mid-tier.