Marketing Automation Manager
Sobha Ltd. is seeking a Marketing Automation Manager to lead marketing initiatives across their real estate and ecommerce sectors. The role involves developing and executing multi-channel marketing programs including WhatsApp, RCS, Email, and SMS. You will manage marketing automation platforms and CRM integrations while analyzing campaign performance against defined KPIs. This role requires independent judgment to drive campaign ROI and sales growth.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Sobha Ltd. is seeking a Marketing Automation Manager to lead marketing initiatives across their real estate and ecommerce sectors. The role involves developing and executing multi-channel marketing programs including WhatsApp, RCS, Email, and SMS. You will manage marketing automation platforms and CRM integrations while analyzing campaign performance against defined KPIs. This role requires independent judgment to drive campaign ROI and sales growth.
TAL's take
Solid mid-tier company role with clear functional responsibilities in marketing automation.
Crisp definition of marketing automation scope, tools, and cross-functional expectations.
Must haves
- MBA or equivalent specialization in digital marketing
- Proven experience with Webengage, AISensy, or Bulk WhatsApp
- Expertise in database management
- Strong working knowledge of CRM like Salesforce
- Strong analytical skills with campaign execution experience
Tools and skills
About the company
Established real estate firm, but not a top-tier tech/digital brand.
Posts mentioning Sobha Ltd.
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