Lead Generation Specialist
Targetorate is seeking a Senior Demand Generation & ABM Lead to manage marketing programs for US-based B2B SaaS and IT clients. This role involves executing end-to-end demand generation, developing ABM strategies, and coordinating with cross-functional teams to drive pipeline growth. Candidates must have extensive experience in email marketing, outbound campaigns, and campaign analytics. The position is based in Hyderabad and requires daily collaboration with US clients.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Targetorate is seeking a Senior Demand Generation & ABM Lead to manage marketing programs for US-based B2B SaaS and IT clients. This role involves executing end-to-end demand generation, developing ABM strategies, and coordinating with cross-functional teams to drive pipeline growth. Candidates must have extensive experience in email marketing, outbound campaigns, and campaign analytics. The position is based in Hyderabad and requires daily collaboration with US clients.
TAL's take
Solid mid-tier role with well-defined scope and clear B2B SaaS marketing focus.
Very clear responsibilities and expectations for demand generation and ABM functions.
Must haves
- 3-6 years of experience in B2B SaaS or IT marketing
- Demonstrated expertise in Demand Generation and ABM
- Hands-on experience with email marketing and outbound campaigns
- Prior experience working with US-based clients
- Excellent written and verbal communication skills
Tools and skills
About the company
unfamiliar company, default mid-tier