CRO Specialist
Keka HR is looking for a CRO Specialist to own the conversion funnel for their B2B HR tech platform. The role involves managing the end-to-end CRO roadmap, running structured A/B tests, and improving mobile user experience. You will also dedicate 25% of your time supporting paid media campaigns on Google, LinkedIn, and Meta. Success requires a data-driven approach and close collaboration with design, engineering, and sales teams.
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Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Keka HR is looking for a CRO Specialist to own the conversion funnel for their B2B HR tech platform. The role involves managing the end-to-end CRO roadmap, running structured A/B tests, and improving mobile user experience. You will also dedicate 25% of your time supporting paid media campaigns on Google, LinkedIn, and Meta. Success requires a data-driven approach and close collaboration with design, engineering, and sales teams.
TAL's take
Solid tier-2 company with a well-defined role in conversion rate optimization and growth marketing.
Highly specific job description with clear breakdown of responsibilities and required analytical toolset.
Must haves
- 1-3 years experience in growth or performance marketing
- Strong grasp of CRO fundamentals and hypothesis frameworks
- Expertise in Google Analytics 4 for funnel and segment analysis
- Exposure to at least one paid media platform
- Analytical mindset backed by data and statistical understanding
Tools and skills
Nice to have: vwo, optimizely, growthbook, hotjar, microsoft clarity, html, css, unbounce, webflow, instapage.
About the company
Recognized Indian HR Tech platform, well-positioned in the market.
Posts mentioning Keka HR
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Hiring for revops at Keka HR
Hey viners, we are hiring at keka HR for roles in RevOps. This is a newly created function with a lot of ground to cover across process, systems, data and analytics. The pitch is to come onboard to productise revenue and make it predictable!! Link to apply: hr.keka.com/careers (role available across multiple functions)
How's Keka HR?
Anyone working there can share about work culture, teams, pay range etc?