Google Ads Specialist
Fourth Frontier is a health tech firm specializing in heart health monitoring through their Frontier X devices. This role involves full ownership of international Google Ads campaigns across Search, Display, and Shopping for the US, UK, and Europe markets with a $50k monthly budget. The candidate will execute full-funnel PPC strategies, perform A/B testing, and manage tracking through GA4 and GTM. Success will be measured by driving revenue growth through ROAS and CAC optimization.
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Experience
5-7 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Fourth Frontier is a health tech firm specializing in heart health monitoring through their Frontier X devices. This role involves full ownership of international Google Ads campaigns across Search, Display, and Shopping for the US, UK, and Europe markets with a $50k monthly budget. The candidate will execute full-funnel PPC strategies, perform A/B testing, and manage tracking through GA4 and GTM. Success will be measured by driving revenue growth through ROAS and CAC optimization.
TAL's take
Clear performance marketing role with defined responsibilities and international scale, situated at a growing mid-stage startup.
The JD provides a very clear summary of tasks, specific platforms, and target markets for the performance marketing role.
Must haves
- 5-7 years of experience in Google Ads
- Proven success in scaling D2C campaigns in US and UK markets
- Strong grasp of Google Ads, GA4, Keyword Planner, GSC, and conversion tracking
- Highly analytical ability
- Experience in A/B testing, landing page optimization, and performance-focused copywriting
Tools and skills
Nice to have: shopify, klaviyo, seo.
About the company
Established health tech company with a proven hardware product, but not a Tier 1 global/Indian brand.
Posts mentioning Fourth Frontier
Is this a good offer?
Hi all, I'm a Product Manager at a Peak XV (formerly Sequioa) Surge funded startup. The company started from April and I joined in July, almost a quarter later. I wanted to ask, if this is a good offer or there is a room for increasing the base, bonus or other components. I was at APM level in my last company and was desperate to leave due to not being promoted and not so exciting work. Net experience 27 months. Did a 5 year course post taking a drop year after 12th. Folks my age are already sitting on 4 yoe or global mba admits 🫤 Esops amount to 0.1 percent of the company, I have mentioned just the one-fourth. Please no hate against me or the role 🙏🏻
Have you guys interviewed at MBB companies and got rejected in the fourth round? Just because you had multiple switches? I recently interviewed at BCG and everything went well until the director saw I gave a valid reason for each switch.
These job switch questions were already asked in first and second round as well and even by the HR. I think if everyone was convinced by my reasons then why the hell would I get rejected in the final round? If this was the problem then I wouldn't have worked hard for all the rounds . They should have rejected me in the first round itself if that was the only reason they wanted to reject me. Plus I asked for a CTC of 27 LPA. I have 5 yrs of experience. BCG HR said she doesn't have that budget. I laughed in my mind. How can the HR lie on the face even when they know that there are other companies ready to offer me more than even 27. They are like unfortunately we don't have the budget. After 3 days she called me again saying we will match your expectations. I don't understand why you would irritate a candidate by raising their hopes and then reject them. I think MBBs are overhyped. The leadership sucked. If BCG can't pay me 25-30 lpa then I think they have lost their game big time.
Waves of corporatisation in India
Corporatisation can be generally referred to as standardisation and formalisation of a business firm along the modern techno-industrial lines. This practice of corporatisation began in Britain during industrial revolution when big companies based on coal, iron and steam engine set up industries across England and there was a need for standardisation of business operation of a particular company all across the country. This later spread to United States (beginning from Cotton textiles and plantation firm having large holdings), France and Germany during 19th century. As far as India is concerned, it has witnessed four waves of corporatisation First wave of corporatisation was based on Kolkata beginning with East India Company, which gradually opened up for multiple English companies after 1858 GoI Act. Later on several companies of textiles, chemicals and heavy industries opened their offices in Kolkata, of whom many beginning to be owned by Indians too. Second wave of corporatisation began in Bombay Mumbai when Manchester based textiles companies opened up their head offices in Mumbai in purpose of handling export of raw cotton from Gujarat and Maharashtra and importing finished textiles from England through Mumbai port. Later on several Gujrati Marwari textile companies opened factories and offices in Mumbai. Corporatisation in Mumbai went for a long period of time I would say, even after independence. It benefitted from spread of communism in Bengal, which made Kolkata unattractive destination for investment, and LPG reforms, after which companies boomed in India who subsequently only found Mumbai as most suitable site for office. Third wave of corporatisation began in Delhi-NCR, Bangalore and Hyderabad coinciding with IT boom in India. Availability of talent pool became the biggest common factor triggering corporatisation in these three cities. We are currently in fourth wave of corporatisation which is not limited to handful of big cities. Corporate world also streching their roots to multiple cities like Chennai, Vishakhapatnam, Ahemdabad, Bhubaneswar, Indore, Jaipur, Lucknow etc as well. Companies are opening their offices in other cities as well for managing their operations in regional level. Several start-up companies are also emerging. In future companies likely to shift their peripheral operations involving technical staff in other cities and limit only managerial level tasks in respective offices in big cities.