Performance Marketing Specialist
Hoffmann Group is hiring a Performance Marketing Specialist in Pune to drive digital growth for their industrial tools business. The role involves planning, executing, and optimizing cross-channel campaigns including PPC, SEO, and email marketing. You will manage lead generation and analyze campaign performance metrics to enhance ROI and engagement. This position requires 3-5 years of hands-on experience and a data-driven approach to strategy.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Hoffmann Group is hiring a Performance Marketing Specialist in Pune to drive digital growth for their industrial tools business. The role involves planning, executing, and optimizing cross-channel campaigns including PPC, SEO, and email marketing. You will manage lead generation and analyze campaign performance metrics to enhance ROI and engagement. This position requires 3-5 years of hands-on experience and a data-driven approach to strategy.
TAL's take
Solid established company, clearly defined performance marketing role, moderate scope and seniority.
The JD clearly lists responsibilities, required platforms, KPIs, and specific expectations for lead generation and optimization.
Must haves
- 3-5 years of experience in digital marketing
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
- Understanding of SEO, SEM, and website analytics
- Bachelor's degree in Marketing, Business, or related field
- Experience with lead generation campaigns
Tools and skills
Nice to have: crm tools, marketing automation, e-commerce platforms.
About the company
Established European industrial tools company with a long history, acting as a major system partner.
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