Trade Marketing Manager
Plush is seeking a Trade Marketing Manager to lead BTL marketing activities and on-ground brand activations in Bengaluru. The role involves vendor coordination for events and branding materials, as well as managing promotional campaigns from planning through execution. You will monitor ROI and collaborate with internal sales and design teams to enhance brand visibility. The ideal candidate has strong project management and communication skills, with experience in BTL marketing and vendor negotiations.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Plush is seeking a Trade Marketing Manager to lead BTL marketing activities and on-ground brand activations in Bengaluru. The role involves vendor coordination for events and branding materials, as well as managing promotional campaigns from planning through execution. You will monitor ROI and collaborate with internal sales and design teams to enhance brand visibility. The ideal candidate has strong project management and communication skills, with experience in BTL marketing and vendor negotiations.
TAL's take
Mid-tier company with a clearly defined but generic functional marketing role.
Clear list of responsibilities and requirements, though the domain is not explicitly stated, inferring B2B/consumer goods based on the role description.
Must haves
- Strong experience in BTL marketing & on-ground activations
- Excellent vendor management and negotiation skills
- Good understanding of branding and promotional materials
- Ability to manage multiple projects and meet deadlines
- Strong communication and coordination skills
- Proficiency in MS Office
Tools and skills
Nice to have: design tools.
About the company
Unfamiliar company, default mid-tier.
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