Performance Marketing Executive
Porcellia is seeking a performance marketing executive to manage growth campaigns for high-AOV D2C brands. The role involves planning, executing, and optimizing ads across Meta and Google while analyzing core metrics like ROAS and CPA. You will collaborate with creative teams to develop testing frameworks and own the full-funnel strategy. This remote role offers direct access to founders and significant ownership of account performance.
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Experience
Experience not specified
Function
Marketing
Work mode
Remote, India
Company
Tier 2
What you will work on
Porcellia is seeking a performance marketing executive to manage growth campaigns for high-AOV D2C brands. The role involves planning, executing, and optimizing ads across Meta and Google while analyzing core metrics like ROAS and CPA. You will collaborate with creative teams to develop testing frameworks and own the full-funnel strategy. This remote role offers direct access to founders and significant ownership of account performance.
TAL's take
Clear role definition and ownership expectations for an entry-level marketing role at a small D2C-focused company.
The JD is very clear about the daily responsibilities, required performance metrics, and desired mindset for the performance marketing role.
Must haves
- Experience planning and launching performance campaigns across Meta and Google
- Ability to translate raw performance data into clear actions and experiments
- Experience building and maintaining creative testing frameworks
- Strong understanding of performance metrics: CPC, CPA, ROAS, CTR, CVR
- Collaborative mindset to work with designers and copywriters
Tools and skills
About the company
unfamiliar company, default mid-tier