Customer Lifecycle Marketer
The Customer Lifecycle Marketing Manager at Blackbaud will design and execute strategies across the customer journey from onboarding to renewal. This role involves segmented campaign execution, cross-functional collaboration, and leveraging data for personalization. Candidates must have experience with marketing automation and CRM platforms like Salesforce and Gainsight. The role focuses on driving customer satisfaction, retention, and lifetime value in a B2B SaaS environment.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
2+ years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
The Customer Lifecycle Marketing Manager at Blackbaud will design and execute strategies across the customer journey from onboarding to renewal. This role involves segmented campaign execution, cross-functional collaboration, and leveraging data for personalization. Candidates must have experience with marketing automation and CRM platforms like Salesforce and Gainsight. The role focuses on driving customer satisfaction, retention, and lifetime value in a B2B SaaS environment.
TAL's take
Solid role at an established software company with clearly defined lifecycle marketing responsibilities.
The JD clearly outlines the scope of customer lifecycle management with specific tools and functional goals.
Must haves
- Bachelor's degree in Marketing, Business, or related field
- 2+ years of experience in lifecycle marketing or customer success
- Proficiency with marketing automation platforms like Marketo or HubSpot
- Experience with CRM tools like Salesforce
- Experience with customer success platforms like Gainsight
- Strong analytical skills with A/B testing and campaign optimization experience
Tools and skills
About the company
Blackbaud is an established global software company focusing on social impact technology.
Posts mentioning Blackbaud
Ultimate Companies List
# Companies in India with highest pay ## Good WLB - Linkedin - Microsoft - Google - Atlassian - Adobe - Salesforce - Intuit - Apple - Twitter - Indeed - Expedia - Nvidia - VMWare - Intel - Flipkart - Inmobi - Nutanix - Morgan Stanley - JP Morgan ## Bad WLB - Uber - Tower Research - Amazon - Goldman Sachs - Codenation - Zomato - DE Shaw - Sprinklr - Arcesium - Harness - Coinbase ## Unknown WLB (Didn't find much data) - Rippling - Rubrik - Udaan - Sumologic - Cure Fit - Swiggy - Ola - Directi - ServiceNow - Stripe - Sharechat - Postman - Oracle (OCI) - Compass - HealthifyMe - Aviso - Target - Palo Alto Networks - Compass - Vizury - Qubole - Practo - Whatfix - World Quant - Alphonso - App Dynamics - Citrix - Cohesity - MotorQ - Hasura - Quadeye - Bloomreach - Instabase - AirBnB ------------------------------------------------ # Lower paying companies (AFAIK; please let me know if I am wrong) ## Good WLB - Cisco - Samsung - Walmart - Slack - Blackbuck - Oracle (other than OCI) - Visa - Intel - Qualcomm - ARM - Broadcom - Texas Instruments - Mentor Graphics ## Unknown WLB - Cred - Upgrad - Paypal - Dunzo - Unacademy - Oyo - BigBasket - Cloudera - Twilio - Box8 - MyGate - Jio - MakeMyTrip - Dream11 - BrowserStack - Razorpay - Juniper Networks - SanDisk - Redhat - Chowbotics (DoorDash) ## Bad WLB - Hotstar - Paytm - Wissen ------------------------------------------------ # Unknown compensation - Groupon - Gojek - Zoom - Grab - Truecaller - Snowflake (Should be high considering it pays well in US?) ------------------------------------------------ # Visa-sponsors outside US - Facebook London - Yelp London - Booking Amsterdam - Databricks Amsterdam - Spotify Stockholm - Zalando Berlin - ByteDance Singapore - Plenty of other options on Stackoverflow jobs. ------------------------------------------------ # Remote-first companies - Atlassian - Slack - Stackoverflow - Facebook - Datadog - Twitter - Square - Shopify - Github - Gitlab - Auth0 - Coinbase
Blackbaud CEO and Board Member Execute Significant Insider Sales
- Michael Gianoni, CEO of Blackbaud, sold 28,571 shares worth $2.37 million. - Sarah Nash, Board Member, sold 1,600 shares valued at $133,542. - Despite these sales, Blackbaud's stock saw a slight increase, trading at $85.38. Source: [Benzinga](https://www.benzinga.com/insights/news/24/11/42139650/michael-gianoni-executes-sell-order-offloads-2-37m-in-blackbaud-stock), [Benzinga](https://www.benzinga.com/insights/news/24/11/42139646/blackbaud-board-member-trades-companys-stock)
300+ Companies paying 12LPA+ base for SDE-1 role in India
Acko Adobe Airbase Airbnb Airbus Airtel X Labs Ajio Akamai AlphaGrep Alphonso Amagi Amazon American Express Angel One Ansys Anthem Apna AppDynamics Arcesium Arista Atlassian AutoDesk Auzmor Avail Finance Avalara BCG BNY Mellon Bain & Company Bankbazaar Belzabar Bharatpe Bigbasket Biofourmis Bizongo Blackbuck Blinkit BloomReach Booking Bright Money Broadcom Browserstack Bukuwarung Buyhatke Byjus C2FO Cadence CashFree Chargebee Chegg Chronus Software Cisco Citi Bank Citrix Citymall Clarisights ClearQuote ClearTax ClearTrip Cloootrack Cloud Lending Clumio Credgenics Codenation Cogoport Cohesity Coinbase Coinswitch CommerceIQ Commvault Confluent CouchBase Cred Credit Suisse Crowdfire Cult Fit DE Shaw Daily Rounds Datadog Dealshare Delhivery Dialpad Directi Dp world Dream 11 Dremio Druva Duetshe bank Dunzo Eightfold ai Electronics Arts Eltropy Endurance Enfusion Epifi Expedia Falabella Fanclash Far Eye FarEye Fedility Investments Fleetx Flipkart Flock Fraazo FreeCharge FreshMenu FreshWorks FrontRow FunPlus GE Health Care Games 24x7 GamesKraft Gartner Glance Gojek Goldman sachs GoodWorker Google Grab Graviton Groupon Groww Gupshup Harness Headout Hedge Fund Hotstar Idrive Indeed IndiaMart Indiagold Indmoney InfoEdge Informatica Infoworks Inmobi Innovacer InsideView Instabase Intel Intuit Ion Trading Itilite Ixigo Jio JPMC Jumio Jungle Games Juniper Networks Jupiter Money Juspay KLA Khatabook Komprise Kuvera LambdaTest Leap Finance Leena ai Lenskart Licious Limeroad Linkedin Linq Livspace Loco MPL Magnitude MakeMyTrip Mastercard MathWorks McKinsey Medianet Meesho Meidatek Mentor Graphics Mfine Microsoft MindTickle MoenGage Money Control Moneyview MoonFrog Morgan Stanley MotorQ MSC MyKaarma Myntra NK Securities Nas Academy National Instruments Navi Nektar ai NetApp Netomi NewFold Digital Nference Nike Ninjacart NoBroker Noccarc Nurture Farm Nutanix Nvidia OCI OLX Group OkCredit Ola Oppo Oracle Oyo Palo Alto PayU Paypal Paytm Peak Ai PharmEasy Philips Phonepe Pickrr Plivo Pl