Marketing Executive
Cocopalms is a software development firm serving global clients in F&B and HR automation. The Marketing Executive will lead daily marketing initiatives, including campaign execution across email and paid social channels, and lead generation targeting F&B decision-makers. The role requires proficiency in CRM management and performance tracking to drive business growth. Candidates will work on-site at the Trivandrum development center.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Cocopalms is a software development firm serving global clients in F&B and HR automation. The Marketing Executive will lead daily marketing initiatives, including campaign execution across email and paid social channels, and lead generation targeting F&B decision-makers. The role requires proficiency in CRM management and performance tracking to drive business growth. Candidates will work on-site at the Trivandrum development center.
TAL's take
Solid role with defined scope at an established software firm, providing clear professional growth in a B2B marketing context.
The JD clearly defines daily marketing activities, required tools, and specific lead generation focus areas.
Must haves
- 2-3 years in marketing
- Experience in B2B marketing in IT sector
- Hands-on with HubSpot or Salesforce
- Proficiency in Google Ads and LinkedIn Campaign Manager
- Experience with Canva or Adobe
Tools and skills
About the company
Established software development company with multiple international offices, though not a top-tier tech brand.