Brand Marketing Manager
Treebo Hospitality Ventures is seeking a Senior Brand Manager to elevate the brand from a budget alternative to a preferred choice for mid-premium travelers. This role involves crafting a compelling brand narrative, managing cross-functional stakeholder relationships, and implementing AI-first workflows for creative and sentiment analysis. You will be responsible for budget management and leveraging behavioral intelligence to improve guest loyalty and market positioning. This position requires deep experience in brand strategy and a resilient, ownership-driven approach to brand transformation.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Treebo Hospitality Ventures is seeking a Senior Brand Manager to elevate the brand from a budget alternative to a preferred choice for mid-premium travelers. This role involves crafting a compelling brand narrative, managing cross-functional stakeholder relationships, and implementing AI-first workflows for creative and sentiment analysis. You will be responsible for budget management and leveraging behavioral intelligence to improve guest loyalty and market positioning. This position requires deep experience in brand strategy and a resilient, ownership-driven approach to brand transformation.
TAL's take
Solid role at a well-known Indian hospitality brand with clear strategic ownership and growth objectives.
The JD clearly defines the strategic objective, daily responsibilities, and key metrics for the brand transition.
Must haves
- 4-6 years of experience in brand management
- Proven ownership mindset in leading brand trajectory change
- Deep familiarity with online consumer behavior and growth levers
- Adept at using AI tools for creative exploration
- Resilience to challenge status quo
Tools and skills
About the company
Established hospitality brand in India, not meeting tier 1 global/Indian unicorn eng/brand status.
Posts mentioning Treebo Hospitality Ventures
Uniphore Software Systems vs Treebo Hospitality Ventures | need help to decide
Hi all, i have received offers from both companies and compensation is roughly same around 20lpa fixed i have around 2.4 yoe tech stack is mostly Go, Java and some Python current ctc is 8 fixed Treebo is permanently remote but stack is python Uniphore is in bangalore 3days wfo but stack is Java, Golang please help me decide which one to choose regarding company culture, wlb, tech stack wise learning opportunities and which one will give better value in my resume. Thank you.
Treebo Hotels Hits Revenue Milestone Despite Growing Losses
- Treebo Hotels reached Rs 100 crore in revenue for FY24, marking a 22.5% increase from FY23. - Despite the revenue growth, losses climbed by 17%, totaling Rs 488 crore due to higher advertising and commission costs. - Competitors Bloom Hotels and FabHotels also saw significant revenue growth, with Bloom Hotels achieving a profit. Source: [Entrackr](https://entrackr.com/fintrackr/treebo-crosses-rs-100-cr-revenue-in-fy24-outstanding-losses-climb-to-rs-488-cr-8580656)
How is Treebo hotels tech team?
Have an interview scheduled for the APM role for their new SaaS product. How's the company pay wise, culture wise, etc.