Sr. Associate - Marketing
GoNanny is a VC-backed consumer tech startup focused on revolutionizing the childcare and domestic assistance industry in India. This Senior Associate role serves as the primary growth engine, initially focusing on demand generation via paid search, social, and SEO, before expanding to supply-side marketing. The candidate will manage campaigns, optimize conversion funnels, and collaborate on content strategy to drive brand visibility. This is a foundational role working directly with founders in a high-growth environment.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
GoNanny is a VC-backed consumer tech startup focused on revolutionizing the childcare and domestic assistance industry in India. This Senior Associate role serves as the primary growth engine, initially focusing on demand generation via paid search, social, and SEO, before expanding to supply-side marketing. The candidate will manage campaigns, optimize conversion funnels, and collaborate on content strategy to drive brand visibility. This is a foundational role working directly with founders in a high-growth environment.
TAL's take
Early-stage consumer tech startup role with defined responsibilities and growth potential but lacks established market dominance.
The JD clearly defines the marketing mandate, platform requirements, and the evolution of the role from demand to supply-side growth.
Must haves
- 3+ years of experience in performance marketing and digital growth
- Experience in B2C startups, hyper-local service, or parenting/ed-tech
- Deep proficiency in Google Ads Manager and Meta Ads Manager
- Proficiency in GA4 and SEO tools like SEMrush, Ahrefs, or Moz
- Strong Excel/Google Sheets skills
Tools and skills
About the company
Early-stage startup with VC backing but unproven scale as an established market leader.