Growth Content Marketer
Zylu is a fast-growing B2B SaaS startup serving the salon industry in India and international markets. The Growth Content Marketer will own the growth funnel, managing SEO, content production, and community engagement to drive user acquisition. The role requires a hands-on operator capable of executing A/B tests, managing video content, and leveraging data to optimize marketing performance. Success in this position involves a blend of creative storytelling and rigorous analytical rigor to fuel company scaling.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Zylu is a fast-growing B2B SaaS startup serving the salon industry in India and international markets. The Growth Content Marketer will own the growth funnel, managing SEO, content production, and community engagement to drive user acquisition. The role requires a hands-on operator capable of executing A/B tests, managing video content, and leveraging data to optimize marketing performance. Success in this position involves a blend of creative storytelling and rigorous analytical rigor to fuel company scaling.
TAL's take
Solid tier-2 role with clear ownership of growth initiatives in a high-impact environment.
The role lists many responsibilities covering content, SEO, community, and data, making it quite broad.
Must haves
- Experience in growth funnel ownership
- Proficiency in SEO and content strategy
- Data-driven decision making capabilities
- Hands-on execution of campaigns and landing pages
- Strong copywriting skills
- Ability to analyze user behavior and conversion data
Tools and skills
Nice to have: video production, social media management, automation tools.
About the company
Early-stage SaaS startup with traction in multiple markets, lacks tier 1 status.