Growth Content Marketer- SaaS
Zylu is a fast-growing B2B SaaS startup digitizing the salon industry. The Growth Content Marketer will own the growth funnel, produce engaging content across video and text channels, and run data-driven experiments. This hands-on role requires balancing creative storytelling with technical campaign optimization and community building. The successful candidate will work closely with design and product teams to drive user acquisition and retention.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Zylu is a fast-growing B2B SaaS startup digitizing the salon industry. The Growth Content Marketer will own the growth funnel, produce engaging content across video and text channels, and run data-driven experiments. This hands-on role requires balancing creative storytelling with technical campaign optimization and community building. The successful candidate will work closely with design and product teams to drive user acquisition and retention.
TAL's take
Solid growth-focused role at a scaling startup, providing high ownership, though the role definition is slightly broad.
The role lists many distinct marketing responsibilities ranging from content creation to data analysis and funnel management, which is typical for early-stage startups.
Must haves
- Produce content that converts
- Growth mindset
- Hands-on operator experience
- Data-literate
- Copy-savvy
- Ownership mentality
About the company
Early-stage SaaS startup with traction in multiple countries, but lacks the scale or brand recognition of tier-1 companies.