Digital Marketing & Lead Generation Specialist (SaaS / B2B)
InnoWave is seeking a Digital Marketing & Lead Generation Specialist to drive growth for their B2B SaaS offerings. The role focuses on planning and executing high-impact paid campaigns on LinkedIn and Meta, alongside funnel optimization and conversion tracking. Candidates will collaborate with sales and product teams to manage lead nurturing and CRM workflows. The ideal professional brings 3–6 years of performance marketing experience and a strong analytical mindset to optimize campaign ROI.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
InnoWave is seeking a Digital Marketing & Lead Generation Specialist to drive growth for their B2B SaaS offerings. The role focuses on planning and executing high-impact paid campaigns on LinkedIn and Meta, alongside funnel optimization and conversion tracking. Candidates will collaborate with sales and product teams to manage lead nurturing and CRM workflows. The ideal professional brings 3–6 years of performance marketing experience and a strong analytical mindset to optimize campaign ROI.
TAL's take
Solid mid-level role at an established company with a well-defined scope focusing on B2B lead generation.
The JD is crisp and provides a very clear breakdown of responsibilities and required advertising platforms.
Salaries at InnoWave
4.0 LPA average
Based on 1 Grapevine salary entries for InnoWave.
Other roles
0 - 2 years | Backend developer
4 LPA average
Range: 4 - 4 LPA
Must haves
- 3–6 years of experience in Digital Marketing
- Proven experience in B2B lead generation and demand generation campaigns
- Hands-on expertise with LinkedIn Ads Manager
- Hands-on expertise with Meta Ads Manager
- Strong understanding of performance marketing and funnel optimization
Tools and skills
Nice to have: seo, sem, email marketing.
About the company
InnoWave is an established global technology services and software company, typically categorized as a mid-tier product/services firm.