Performance Marketing
HireAlpha is seeking a Performance Marketing Manager to lead paid acquisition and B2B demand generation efforts across its group companies. The role focuses on scaling lead generation through platforms like Google and LinkedIn Ads while optimizing funnels for cost and quality. Candidates must possess 3-6 years of experience with performance analytics, marketing automation, and CRM systems. The position requires a collaborative mindset working closely with sales and leadership to drive growth.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
HireAlpha is seeking a Performance Marketing Manager to lead paid acquisition and B2B demand generation efforts across its group companies. The role focuses on scaling lead generation through platforms like Google and LinkedIn Ads while optimizing funnels for cost and quality. Candidates must possess 3-6 years of experience with performance analytics, marketing automation, and CRM systems. The position requires a collaborative mindset working closely with sales and leadership to drive growth.
TAL's take
Solid tier-2 role with a clear scope and defined B2B marketing focus.
Very well-defined responsibilities and platform requirements for a performance marketing role.
Must haves
- 3-6 years of experience in performance marketing
- Hands-on experience with Google Ads, LinkedIn Ads, and paid social
- Understanding of B2B lead generation funnels
- Familiarity with SEO, AEO, marketing automation, and CRM
Tools and skills
About the company
unfamiliar company, default mid-tier