Paid Ads Specialist
MYTYLES is seeking a Paid Ads Specialist to drive online sales and showroom traffic in Bengaluru. The role involves managing large-scale ad budgets across Google and Meta, specifically focusing on Performance Max and YouTube ad funnels. You will be responsible for end-to-end campaign optimization, A/B testing, and utilizing advanced analytics like GA4 to maximize ROI. This position requires hands-on experience with ad tracking tools and a strong background in retail or ecommerce performance marketing.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
MYTYLES is seeking a Paid Ads Specialist to drive online sales and showroom traffic in Bengaluru. The role involves managing large-scale ad budgets across Google and Meta, specifically focusing on Performance Max and YouTube ad funnels. You will be responsible for end-to-end campaign optimization, A/B testing, and utilizing advanced analytics like GA4 to maximize ROI. This position requires hands-on experience with ad tracking tools and a strong background in retail or ecommerce performance marketing.
TAL's take
Clear role definition and performance marketing expectations within an established retail/ecommerce brand.
The JD is very specific about ad platforms, bidding strategies, and funnel management requirements.
Must haves
- 2-3 years of experience in performance marketing
- Expert-level proficiency in Meta Business Suite and Google Ads
- Experience managing catalog sales and product feeds
- Hands-on expertise in YouTube Ads formats
- Proficiency in GTM, Facebook Pixel and CAPI
- Bachelors degree in Marketing, Business or relevant background
Tools and skills
About the company
Unfamiliar company in the retail/ecommerce space, defaulting to tier 2.