Business Development Associate
GenY Medium is a strategy-first digital marketing agency looking for a Business Development Associate. You will be responsible for identifying prospects, conducting research, and executing multi-touch outreach campaigns to generate qualified leads. The role requires experience in digital marketing or media sales and strong communication skills for engaging with marketing decision-makers. You will report to the Senior Manager and contribute to the agency's new business pipeline.
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Experience
1-3 years
Function
Business Development
Work mode
Onsite, India
Company
Tier 2
What you will work on
GenY Medium is a strategy-first digital marketing agency looking for a Business Development Associate. You will be responsible for identifying prospects, conducting research, and executing multi-touch outreach campaigns to generate qualified leads. The role requires experience in digital marketing or media sales and strong communication skills for engaging with marketing decision-makers. You will report to the Senior Manager and contribute to the agency's new business pipeline.
TAL's take
Solid tier-2 agency role with clear, well-defined responsibilities for a junior business development hire.
The JD clearly outlines the prospecting, outreach, and CRM responsibilities expected in the role.
Must haves
- Bachelor’s degree from a reputed institute
- 1–3 years experience in media or digital advertising sales
- Familiarity with digital marketing concepts
- Excellent written and verbal communication skills
- Strong organizational skills for pipeline management
Tools and skills
About the company
Established digital marketing agency in India with a 100+ member team, fitting the profile of a mid-stage firm.