Brand Manager(Marketing Agency)
This role is for a Brand Manager at The Marcom Avenue based in Gurugram, acting as the primary liaison for a global mobile brand. Responsibilities include GTM strategy execution, integrated marketing leadership across ATL/BTL channels, and agency management. Candidates should have a strong background in smartphone or mobile app marketing within the Indian market. The position focuses on executing campaigns and maintaining brand consistency across omnichannel touchpoints.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role is for a Brand Manager at The Marcom Avenue based in Gurugram, acting as the primary liaison for a global mobile brand. Responsibilities include GTM strategy execution, integrated marketing leadership across ATL/BTL channels, and agency management. Candidates should have a strong background in smartphone or mobile app marketing within the Indian market. The position focuses on executing campaigns and maintaining brand consistency across omnichannel touchpoints.
TAL's take
Standard brand management role at a marketing agency with clear expectations but limited scope for high-impact ownership.
Clear expectations and responsibilities for a brand manager role within an agency setting.
Must haves
- Experience in smartphone or mobile app brand marketing
- Hands-on experience in online and offline marketing
- Exceptional agency management skills
- Prior experience as a single point of contact (SPoC)
- Strong analytical, communication, and project management skills
About the company
unfamiliar company, default mid-tier
Posts mentioning The Marcom Avenue
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
The breadth of things, and the speed at which Jio rolls out successful ventures is crazy!
Has the culture at all Indian companies become toxic because of the bad job market?
The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.