Corporate Communications Specialist
HT Digital Streams is seeking a brand marketing manager to lead brand positioning, campaigns, and content across all consumer touchpoints. The role involves managing external creative agencies, driving integrated campaigns, and collaborating with product teams to ensure consistent brand experiences. Candidates should have experience in brand management within media or consumer tech and proficiency with digital analytics and creative tools. This position reports into the broader growth and editorial strategy team.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
HT Digital Streams is seeking a brand marketing manager to lead brand positioning, campaigns, and content across all consumer touchpoints. The role involves managing external creative agencies, driving integrated campaigns, and collaborating with product teams to ensure consistent brand experiences. Candidates should have experience in brand management within media or consumer tech and proficiency with digital analytics and creative tools. This position reports into the broader growth and editorial strategy team.
TAL's take
Solid role at a well-known media house with clear marketing responsibilities, though generic in the wider tech context.
Clear responsibilities spanning brand strategy, campaign management, and digital product collaboration.
Must haves
- 3-5 years experience in brand management
- Experience in financial services, media, consumer tech, or e-commerce
- Proven experience in delivering integrated campaigns
- Strong understanding of performance marketing
- Sharp design sensibility and visual storytelling
- Exceptional stakeholder management and presentation skills
Tools and skills
Nice to have: moengage.
About the company
Established digital media entity, but lacks the global or unicorn tech brand status of tier 1.
Posts mentioning HT Digital Streams
Apple Shifts iPhone 17 Production to India
- **Apple** plans to assemble the **iPhone 17** in **India**, reducing dependence on China. - **Foxconn** to start early development of the iPhone 17 in **Bengaluru**. - The iPhone 17 has cleared early development stages, with prototypes being evaluated. - Expected specs: **6.1-inch Retina display**, **A19 chipset**, **8GB RAM**, and upgraded cameras. - This marks the first time an iPhone manufacturing design is partly developed outside of China. Source: [Ht Tech](https://tech.hindustantimes.com/mobile/news/iphone-17-to-be-developed-in-india-here-s-everything-you-need-to-know-71730261202697.html), [Apple Insider](https://appleinsider.com/articles/24/10/29/test-iphone-17-models-are-reportedly-already-being-developed-in-india)
Meta's Bold Move: AI Search Engine Development
- **Meta** is developing an **AI-powered search engine** to reduce reliance on **Google** and **Microsoft**. - The new search engine will be integrated into **Meta AI** on **Facebook**, **Instagram**, **WhatsApp**, and **Messenger**. - Meta has been **indexing sites** and organizing them into databases for at least **eight months**. - The initiative aims to counteract the impact of **Apple's App Tracking Transparency** feature. - **Meta AI** has grown to **185 million weekly** and **400 million monthly** active users. Source: [Mashable](https://sea.mashable.com/tech/34889/watch-out-google-meta-is-reportedly-working-on-an-ai-powered-search-engine), [Times Now News](https://www.timesnownews.com/technology-science/meta-developing-own-search-engine-to-take-on-google-and-microsoft-all-you-need-to-know-article-114725189), [Ht Tech](https://tech.hindustantimes.com/tech/news/meta-gearing-up-to-take-on-google-bing-with-new-ai-backed-search-engine-71730188193584.html)
Punjab-Haryana Water Dispute Escalates Again
- The ongoing water dispute between Punjab and Haryana over the Bhakra Beas Management Board (BBMB) allocations has intensified, with both states demanding increased water shares for the kharif sowing season. - Punjab has capped Haryana's water share, claiming Haryana has exhausted its allocation, while Haryana argues it hasn't received its full share and needs more to prevent excess water from flowing to Pakistan. - The BBMB has directed Punjab to release 8,500 cusecs of water to Haryana, despite Punjab's strong opposition, citing peak summer demand and ongoing rabi sowing season. - Punjab Chief Minister Bhagwant Mann has refused to assure Haryana of additional water, accusing the BJP government of mismanaging its share and attempting to force Punjab into an unfair agreement. - The deadlock continues as both states remain firm on their positions, with BBMB and other stakeholders struggling to find a resolution. Source: [Hindustan Times](https://www.hindustantimes.com/cities/chandigarh-news/ht-explainer-why-punjab-haryana-are-sparring-over-water-sharing-again-101746042614944.html), [Hindustan Times](https://www.hindustantimes.com/cities/chandigarh-news/bbmb-directs-punjab-to-release-8-500-cusecs-water-to-hry-despite-objections-101746038833544.html)