Product Marketing Manager
Logile, Inc. is hiring a Product Marketing Manager within the B2B SaaS domain focused on retail workforce management. The role involves defining buyer personas, developing go-to-market strategies, and translating technical capabilities into business outcomes. You will collaborate cross-functionally with Sales and Product teams to drive positioning and internal enablement. The position requires substantial experience in product marketing for software products.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Logile, Inc. is hiring a Product Marketing Manager within the B2B SaaS domain focused on retail workforce management. The role involves defining buyer personas, developing go-to-market strategies, and translating technical capabilities into business outcomes. You will collaborate cross-functionally with Sales and Product teams to drive positioning and internal enablement. The position requires substantial experience in product marketing for software products.
TAL's take
Solid mid-stage SaaS company role with clearly defined responsibilities, though lacking specific tech requirements.
The JD provides a very clear scope of responsibilities, target audience, and required experience level for a B2B product marketing role.
Must haves
- 5-8 years of B2B SaaS Product Marketing experience
- Experience with retail operations, workforce management, labor planning, or operational software
- Proven ability to adapt positioning and go-to-market strategies
- Strong storytelling and messaging skills
- Comfort working cross-functionally with Product, Sales, Marketing, and Customer Experience teams
About the company
Established mid-stage B2B SaaS company specializing in retail workforce management.