Associate Director - Brand Strategist & Creative Director
Movate is seeking a Brand Strategist & Creative Director in Bengaluru to lead brand presence and demand generation. The role involves defining brand architecture, directing creative execution, and leveraging AI/LLMs to optimize digital campaigns and marketing operations. Applicants must have extensive experience in US-market B2B/B2C branding and deep proficiency with the HubSpot ecosystem and generative AI tools. This is a senior, hands-on leadership position requiring strong ownership and data-driven performance management.
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Experience
15+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Movate is seeking a Brand Strategist & Creative Director in Bengaluru to lead brand presence and demand generation. The role involves defining brand architecture, directing creative execution, and leveraging AI/LLMs to optimize digital campaigns and marketing operations. Applicants must have extensive experience in US-market B2B/B2C branding and deep proficiency with the HubSpot ecosystem and generative AI tools. This is a senior, hands-on leadership position requiring strong ownership and data-driven performance management.
TAL's take
Solid senior leadership role in a stable mid-tier firm, but lacks explicit impact metrics or growth signaling.
Very clear and well-defined expectations, covering strategy, creative, and technical tool stacks.
Must haves
- 15+ years experience in brand strategy and creative leadership
- Deep experience in technology-led branding and AI-driven marketing
- Hands-on expertise with AI tools, LLMs, and automation workflows
- Proven track record of improving CPL and conversion rates via AI
- Expertise in HubSpot, WordPress, and digital advertising platforms
- Experience managing end-to-end campaigns in the US market
Tools and skills
About the company
Established mid-sized technology services and digital solutions company.
Posts mentioning Movate
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Politics by Quality
I recently joined a company and here quality is making politics ... I resolved a case of a user and due to some error I asked the user to replace the device. Everything gone well. But quality team didn't knew the complexity of case and gave me a markdown for not updating info in ticket...which I missed but they gave me another reason for marking down the ticket. They said you have to check the inventory website while taking with user. I asked if the user have a device ..why should I check inventory website..and argued with quality and asked for a support article and he failed to do that. Now I am getting fake and silly markdowns...and I raised an appeal to it and the very next day..I called by my lead and a email sent by the quality team and manager to the lead that ..my performance is poor and will send you to the PIP. I saw another thing..a guy from quality team.. was favouring other engineers and not giving markdowns and giving verbal warnings because...those engineers trained by a quality guy dude WTF... There is number of engineers of my company are not meeting the target....but they are silent and taking the money... I raised the voice against the wrong and they warned me that will put me in PIP. Company - Movate