Brand Strategist & Creative Director
Movate is seeking a seasoned Brand Strategist & Creative Director to oversee brand positioning, creative production, and demand generation. The role focuses on leveraging AI/LLMs and marketing automation to scale content, optimize campaigns, and improve conversion metrics. You will own the full marketing stack including HubSpot, Adobe Creative Suite, and performance analytics to drive revenue. Success requires a data-driven approach to B2B technology branding in the US market.
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Experience
15+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Movate is seeking a seasoned Brand Strategist & Creative Director to oversee brand positioning, creative production, and demand generation. The role focuses on leveraging AI/LLMs and marketing automation to scale content, optimize campaigns, and improve conversion metrics. You will own the full marketing stack including HubSpot, Adobe Creative Suite, and performance analytics to drive revenue. Success requires a data-driven approach to B2B technology branding in the US market.
TAL's take
Tier 2 company with a well-defined, senior-level leadership role requiring extensive AI-driven marketing expertise.
The JD is extremely crisp regarding brand strategy, creative direction, and specific toolsets (HubSpot, Adobe, etc.).
Must haves
- 15+ years experience in brand strategy and creative leadership
- Hands-on expertise with AI tools and LLMs
- Proven track record of AI-driven marketing outcomes
- Experience with HubSpot Marketing Hub and CRM
- Proficiency in Adobe Creative Suite and Canva
- Experience in US market digital campaign execution
Tools and skills
Nice to have: account-based marketing.
About the company
Established mid-stage product and services company.
Posts mentioning Movate
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Politics by Quality
I recently joined a company and here quality is making politics ... I resolved a case of a user and due to some error I asked the user to replace the device. Everything gone well. But quality team didn't knew the complexity of case and gave me a markdown for not updating info in ticket...which I missed but they gave me another reason for marking down the ticket. They said you have to check the inventory website while taking with user. I asked if the user have a device ..why should I check inventory website..and argued with quality and asked for a support article and he failed to do that. Now I am getting fake and silly markdowns...and I raised an appeal to it and the very next day..I called by my lead and a email sent by the quality team and manager to the lead that ..my performance is poor and will send you to the PIP. I saw another thing..a guy from quality team.. was favouring other engineers and not giving markdowns and giving verbal warnings because...those engineers trained by a quality guy dude WTF... There is number of engineers of my company are not meeting the target....but they are silent and taking the money... I raised the voice against the wrong and they warned me that will put me in PIP. Company - Movate