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Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided)

AgodaBangkok, Maharashtra, ThailandPosted 19 May 2026

Agoda is seeking a Marketing Strategy Analyst to drive B2B content and product marketing strategy. You will develop messaging, conduct market research, and collaborate with cross-functional teams to enhance brand visibility. The role requires strong analytical skills and the ability to craft compelling narratives for B2B partners. This position is based in Bangkok with relocation provided.

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Experience

2+ years

Function

Marketing

Work mode

Onsite, Thailand

Company

Tier 1

What you will work on

Agoda is seeking a Marketing Strategy Analyst to drive B2B content and product marketing strategy. You will develop messaging, conduct market research, and collaborate with cross-functional teams to enhance brand visibility. The role requires strong analytical skills and the ability to craft compelling narratives for B2B partners. This position is based in Bangkok with relocation provided.

TAL's take

Quality 80/1005/5 clarityTier 1 company

Strong global Tier-1 company with a clear and well-defined strategic marketing role.

The JD provides a very clear overview of responsibilities, focus areas, and expectations for the role.

Salaries at Agoda

65.2 LPA average

Based on 9 Grapevine salary entries for Agoda.

View all salaries

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Engineering

6 - 8 years | SDE3

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Other roles

6 - 8 years | SDE3

40 LPA average

Range: 40 - 40 LPA

Other roles

8 - 10 years

83 LPA average

Range: 83 - 83 LPA

Must haves

  • 2+ years experience in product marketing, strategy, or content marketing
  • Strong analytical skills with ability to translate data into actionable insights
  • Exceptional writing and verbal communication skills
  • Experience developing content that aligns with business objectives
  • Innovative problem-solving skills

Tools and skills

product marketingcontent strategymarket researchdata analysispresentation design

Nice to have: sql, marketing automation tools, crm systems, analytics software.

About the company

Agoda is a major global travel brand and part of Booking Holdings.

Posts mentioning Agoda