Marketing Strategy Analyst, B2B Content (Bangkok Based, relocation provided)
Agoda is seeking a Marketing Strategy Analyst to drive B2B content and product marketing strategy. You will develop messaging, conduct market research, and collaborate with cross-functional teams to enhance brand visibility. The role requires strong analytical skills and the ability to craft compelling narratives for B2B partners. This position is based in Bangkok with relocation provided.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, Thailand
Company
Tier 1
What you will work on
Agoda is seeking a Marketing Strategy Analyst to drive B2B content and product marketing strategy. You will develop messaging, conduct market research, and collaborate with cross-functional teams to enhance brand visibility. The role requires strong analytical skills and the ability to craft compelling narratives for B2B partners. This position is based in Bangkok with relocation provided.
TAL's take
Strong global Tier-1 company with a clear and well-defined strategic marketing role.
The JD provides a very clear overview of responsibilities, focus areas, and expectations for the role.
Salaries at Agoda
65.2 LPA average
Based on 9 Grapevine salary entries for Agoda.
Engineering
4 - 6 years
52 LPA average
Range: 52 - 52 LPA
Engineering
6 - 8 years | SDE3
58 LPA average
Range: 25 - 76 LPA
Other roles
6 - 8 years | SDE3
40 LPA average
Range: 40 - 40 LPA
Other roles
8 - 10 years
83 LPA average
Range: 83 - 83 LPA
Must haves
- 2+ years experience in product marketing, strategy, or content marketing
- Strong analytical skills with ability to translate data into actionable insights
- Exceptional writing and verbal communication skills
- Experience developing content that aligns with business objectives
- Innovative problem-solving skills
Tools and skills
Nice to have: sql, marketing automation tools, crm systems, analytics software.
About the company
Agoda is a major global travel brand and part of Booking Holdings.
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