Senior Social Media Strategist
Thistle Media is seeking a Senior Social Media Strategist to drive social media strategy, campaign planning, and platform growth. The role involves leading end-to-end campaigns, managing paid ad performance across Meta, LinkedIn, and Google, and analyzing data to report on business outcomes. Candidates will collaborate with design and copy teams while mentoring junior staff members. Success in this role requires a blend of creative strategy and analytical rigour to deliver measurable results.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Thistle Media is seeking a Senior Social Media Strategist to drive social media strategy, campaign planning, and platform growth. The role involves leading end-to-end campaigns, managing paid ad performance across Meta, LinkedIn, and Google, and analyzing data to report on business outcomes. Candidates will collaborate with design and copy teams while mentoring junior staff members. Success in this role requires a blend of creative strategy and analytical rigour to deliver measurable results.
TAL's take
mid-tier agency role with well-defined scope but lack of company brand recognition and undefined compensation.
crisp, well-defined responsibilities spanning strategy, execution, analytics, and leadership, with clear expectations.
Must haves
- Develop quarterly and monthly social media strategies
- Lead campaign ideation and execution
- Oversee content for paid ad campaigns (Meta, LinkedIn, Google Display)
- Monitor engagement, CTR, CPC, and CPL metrics
- Mentor junior executives and provide feedback
Tools and skills
About the company
unfamiliar company, default mid-tier