Digital Marketing Specialist
The Digital Marketing Specialist will join a regional team at InterSystems to drive B2B demand generation and lead nurturing across Asia Pacific. Responsibilities include executing marketing campaigns, managing paid digital advertising, maintaining regional websites via CMS, and tracking performance metrics. The role requires proficiency in marketing automation and analytics tools, with a strong focus on data-driven optimization. This position supports regional marketing directors to align campaign strategy with pipeline goals.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
4+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
The Digital Marketing Specialist will join a regional team at InterSystems to drive B2B demand generation and lead nurturing across Asia Pacific. Responsibilities include executing marketing campaigns, managing paid digital advertising, maintaining regional websites via CMS, and tracking performance metrics. The role requires proficiency in marketing automation and analytics tools, with a strong focus on data-driven optimization. This position supports regional marketing directors to align campaign strategy with pipeline goals.
TAL's take
Solid established B2B company, well-defined marketing scope, clear regional responsibilities.
Clear title, explicit responsibilities, and defined technology stack for a regional marketing focus.
Must haves
- 4+ years experience in a B2B marketing role
- Track record of digital marketing success
- Marketing automation experience
- Strong project management skills
- Experience with web-based tools like HubSpot, Google Ads, and analytics platforms
Tools and skills
Nice to have: pega, monday, survey monkey, linkedin sales navigator, adobe indesign, confluence, canva, on24.
About the company
Established enterprise software provider with global operations but not a flagship tech unicorn.