Senior Manager - Business
Initiative is hiring a Senior Manager to lead media planning strategies and client relationships. The incumbent will translate business objectives into media plans, manage campaign execution across platforms, and monitor performance metrics. You will be responsible for mentoring junior staff and delivering insight-driven solutions for brand growth. This role requires deep expertise in media planning and a master's degree in marketing.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Initiative is hiring a Senior Manager to lead media planning strategies and client relationships. The incumbent will translate business objectives into media plans, manage campaign execution across platforms, and monitor performance metrics. You will be responsible for mentoring junior staff and delivering insight-driven solutions for brand growth. This role requires deep expertise in media planning and a master's degree in marketing.
TAL's take
Stable agency role with defined management responsibilities at a reputable global media network.
Clear and well-structured JD defining media planning, client management, and team mentorship responsibilities.
Must haves
- 4-6 years of experience in media planning
- MBA in Marketing
- Strong command over media tools and terminologies
- Ability to build full funnel media strategies
- Ability to manage client interactions
Tools and skills
About the company
Global media agency network with significant scale but not typically categorized as a top-tier tech/product company.
Posts mentioning Initiative
UP Empowers Youth with AI Training Initiative
- Uttar Pradesh has launched 'AI Pragya' to train 10 lakh citizens in advanced digital technologies like AI, machine learning, and data analytics. - The Centre for e-Governance will act as the nodal agency, and the program is backed by the World Bank with a significant loan. - Partnerships with tech giants like Microsoft and Google will ensure high-quality training and bridge the digital divide. - This initiative aligns with national efforts to boost digital skills, including programs like PM Kaushal Vikas Yojana. - UP's vibrant startup ecosystem, with over 14,000 DPIIT-recognized startups, stands to benefit from this digital push. Source: [Inc42](https://inc42.com/buzz/up-launches-ai-pragya-to-train-10-lakh-youth-in-emerging-technologies/)
Lok Sabha Goes Digital for Winter Session Attendance
- Lok Sabha members can now mark attendance digitally using tablets and digital pens. - Initiative led by Speaker Om Birla aims to modernize and reduce paper usage in Parliament. - Engineers from NIC will assist MPs; physical registers remain available but digital is encouraged. Source: [Abp News](https://news.abplive.com/videos/news/india-parliament-winter-session-starts-both-houses-begin-proceedings-abp-news-1733655), [Abp News](https://news.abplive.com/videos/news/india-parliament-winter-session-kiren-rijiju-highlights-key-topics-for-session-abp-news-1733636), [Abp News](https://news.abplive.com/videos/news/india-parliament-winter-session-watch-big-updates-of-the-hour-only-on-abp-news-1733633), [Asianet Newsable](https://newsable.asianetnews.com/india/parliament-winter-session-lok-sabha-members-can-now-mark-attendance-digitally-with-e-pens-ajr-snhtg4)
Why isn't there a referral community here?
I think that would be a great initiative for apps who discuss about careers. I was hoping to get some leads here