Corporate Marketing Specialist
Writer Corporation is seeking a Corporate Marketing Specialist to define and drive brand and communication strategies. The role involves managing integrated marketing frameworks across B2B and B2C channels, including PR, digital, and content ecosystems. Responsibilities include budget management, agency oversight, and leading a direct reportee to ensure performance excellence. Candidates must bring 10-15 years of experience in integrated marketing and a strong track record in brand building.
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Experience
10-15 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Writer Corporation is seeking a Corporate Marketing Specialist to define and drive brand and communication strategies. The role involves managing integrated marketing frameworks across B2B and B2C channels, including PR, digital, and content ecosystems. Responsibilities include budget management, agency oversight, and leading a direct reportee to ensure performance excellence. Candidates must bring 10-15 years of experience in integrated marketing and a strong track record in brand building.
TAL's take
Solid, well-defined senior marketing leadership role at an established company with clear scope and team management responsibilities.
Coherent scope and clear seniority requirements, though covers a broad spectrum of marketing functions.
Must haves
- 10-15 years of marketing, brand, communications and PR experience
- Proven integrated marketing experience across ATL, BTL and digital
- Exposure to B2B and B2C business environments
- Success in brand building, PR strategy, and reputation management
- MBA in Marketing, Communications, or Media Management
Tools and skills
Nice to have: digital marketing certification, pr certification.
About the company
Established diversified company, not globally recognized in tech product circles, defaulting to mid-tier.