PPC Executive
Lantern Digital is seeking a data-driven Performance Marketing Executive to manage PPC and Paid Social campaigns for a variety of clients. The role involves planning, executing, and optimizing campaigns while collaborating directly with clients to meet business KPIs. Candidates are expected to be proficient in Google Ads, Meta Ads, and GA4 to drive campaign performance. This is an ideal position for a junior marketer looking to gain hands-on experience in an agency setting.
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Experience
1-2 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lantern Digital is seeking a data-driven Performance Marketing Executive to manage PPC and Paid Social campaigns for a variety of clients. The role involves planning, executing, and optimizing campaigns while collaborating directly with clients to meet business KPIs. Candidates are expected to be proficient in Google Ads, Meta Ads, and GA4 to drive campaign performance. This is an ideal position for a junior marketer looking to gain hands-on experience in an agency setting.
TAL's take
Standard performance marketing agency role with clear, well-defined responsibilities but limited company brand presence.
Crisp job description with specific responsibilities and required stack relevant to the PPC/Performance marketing domain.
Must haves
- 1-2 years hands-on experience in performance marketing
- Strong understanding of performance marketing metrics (CTR, CPA, ROAS)
- Proficiency in Google Analytics / GA4
- Experience with campaign tracking setup
- Strong analytical and problem-solving skills
Tools and skills
About the company
Unfamiliar company, default mid-tier assigned.