Marketing Manager
Train Point Institute is seeking a performance-driven Marketing Manager to drive revenue growth through lead generation and conversion optimization. The core responsibilities involve managing paid campaigns across Google and Meta, optimizing website performance, and building high-converting funnels. Candidates must demonstrate hands-on experience in CRO, landing page creation, and data-backed campaign management. The role requires close alignment with the sales team to improve lead quality and overall ROI.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, UAE
Company
Tier 3
What you will work on
Train Point Institute is seeking a performance-driven Marketing Manager to drive revenue growth through lead generation and conversion optimization. The core responsibilities involve managing paid campaigns across Google and Meta, optimizing website performance, and building high-converting funnels. Candidates must demonstrate hands-on experience in CRO, landing page creation, and data-backed campaign management. The role requires close alignment with the sales team to improve lead quality and overall ROI.
TAL's take
The role is clear and performance-focused, but the company tier is low and lacks global engineering brand presence.
The JD is extremely specific about deliverables, required performance metrics, and the tactical focus of the role.
Must haves
- Proven experience in lead generation and performance marketing
- Hands-on experience with Google Ads and Meta Ads
- Experience in website optimization and CRO
- Landing page creation experience
- Understanding of funnels, CPL, CAC, and ROI
- Experience with Google Analytics
Tools and skills
Nice to have: linkedin ads, mailchimp.
About the company
Small educational training institute with limited information regarding scale.