Growth Marketing Manager
AiSensy is a WhatsApp-based marketing and engagement platform seeking a Growth Marketing Manager to drive PLG initiatives. You will own the full product funnel, designing experiments to optimize onboarding, feature adoption, and user retention. This role requires analytical rigor, cross-functional collaboration with engineering, and deep familiarity with product analytics and automation tools. You will lead data-driven growth strategies to scale the platform for SMB customers.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
AiSensy is a WhatsApp-based marketing and engagement platform seeking a Growth Marketing Manager to drive PLG initiatives. You will own the full product funnel, designing experiments to optimize onboarding, feature adoption, and user retention. This role requires analytical rigor, cross-functional collaboration with engineering, and deep familiarity with product analytics and automation tools. You will lead data-driven growth strategies to scale the platform for SMB customers.
TAL's take
Solid growth-focused role at a well-positioned B2B SaaS startup with clear impact and cross-functional ownership.
The JD provides a well-defined set of responsibilities, clear target metrics, and a specific technical stack for a growth-focused role.
Must haves
- 3-6 years in Growth Marketing Management or Product Marketing
- B2B SaaS environment experience
- Proficiency with analytics tools like Mixpanel, Amplitude, or Google Analytics
- Strong understanding of A/B testing and PLG strategies
- Ability to work with engineering to implement experiments
Tools and skills
About the company
Growth-stage B2B SaaS platform with notable clients and venture backing, but lacks global flagship status.