Associate Manager – Content Marketing
Tally Solutions is looking for a Content Marketing Manager to drive organic traffic and demand generation for their business management software. The role involves creating resonant content for diverse audiences and optimizing for both traditional search and LLM discovery. You will manage content strategy, coordinate with internal and external teams, and track performance against key business goals. The ideal candidate has strong B2B experience and proficiency in modern discovery and analytics practices.
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Experience
5-7 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Tally Solutions is looking for a Content Marketing Manager to drive organic traffic and demand generation for their business management software. The role involves creating resonant content for diverse audiences and optimizing for both traditional search and LLM discovery. You will manage content strategy, coordinate with internal and external teams, and track performance against key business goals. The ideal candidate has strong B2B experience and proficiency in modern discovery and analytics practices.
TAL's take
Stable, well-recognized Indian brand with a defined marketing scope and clear strategic objectives.
The JD clearly defines the content strategy, research, measurement, and coordination responsibilities.
Salaries at Tally Solutions Pvt Ltd
9.8 LPA average
Based on 1 Grapevine salary entries for Tally Solutions Pvt Ltd.
Other roles
0 - 2 years | SDE 1
9 LPA average
Range: 9 - 9 LPA
Must haves
- 5 to 7 years of relevant content marketing experience
- Understand SEO, GEO, and AEO practices
- Ability to create content across various digital touchpoints and formats
- Experience measuring and optimizing content for conversion goals
- Understanding of B2B business processes
Tools and skills
Nice to have: wordpress, ga4.
About the company
Tally is an established, legacy Indian software company, but lacks the aggressive engineering branding of Tier 1 unicorns.
Posts mentioning Tally Solutions Pvt Ltd
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